A career a Lidl less ordinary.

Digital Content Manager

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Office - Meeting in boardroom


Head Office {amount} km
Main Road Tallaght
D24 PW612 Dublin 24

Contract Type

Full Time

Experience Level

Experienced Hires
PR & Marketing

Reference nr.


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From our Head Office to the shop floor and everywhere in between our primary goal is to create and deliver a fantastic customer journey for everyone who shops at Lidl.

With over 7,000 colleagues across our stores, warehouses and offices in Ireland and Northern Ireland we are a big and ambitious team. We know our people are our greatest asset and our success is down to the commitment and dedication of our team.

Due to an increased focus on Digital Marketing, we are looking for a creative and innovative Digital Content Manager to join our Marketing Department within the Digital Marketing team. This newly-created role will help advance Lidl’s digital and social content strategy and keep us at the forefront – with a specific focus on video content. This is a varied and interesting role for the right candidate.

What you'll do

  • Reporting into Digital Marketing Manager within the Marketing department
  • Ownership of Lidl Ireland’s TikTok and YouTube channels working closely with the Social Media Manager and Lidl International team to meet local and global social media strategies
  • Managing digital agency partner and being main point of contact
  • Working with the Social Media Manager in the development of Lidl’s social media strategy and continuing to expand our social media activities
  • Working closely with key internal stakeholders and departments (such as Food Buying, Communications, Non-Food and Promotions) to plan and create content
  • Working alongside the Paid Media team in production of native content appearing across Lidl and third-party channels, as well as paid influencer campaigns
  • Attending video and photography shoots with agency and production partners
  • Assist in meetings, briefs, and brainstorming sessions
  • Keep your thumb on the pulse on the latest social media trends build the team’s knowledge on the latest updates to social media
  • Managing ad hoc projects as required

What you'll need

  • Experience developing and implementing video platform strategies across YouTube and TikTok
  • Exceptional copywriting skills with experience writing to brand tone of voice
  • Highly creative with an eye for design and strong attention to detail
  • Previous experience in a social media role essential
  • Ensure work is carried out and completed in a controlled, compliant, timely and accurate manner with emphasis on attention to detail
  • Ability to meet deadlines while working under pressure and multitasking in a fast-paced environment
  • Ability to work on own initiative as well as in a team
  • Excellent verbal, written and interpersonal communication skills
  • Full driving license

What you'll receive

Through our salary system, we ensure pay equality across all positions at Lidl

  • €46,494 rising to €59,286 over 4 years
  • 20 days holidays per annum rising to 25 days after two years
  • Private employee medical insurance
  • Company pension after one year of service
  • Flexible start and finish times
  • Initial training and on-going development from an experienced team member
  • Excellent opportunities for career progression
  • Dynamic work environment
  • Modern office facility with free parking
  • On-site gym and canteen
  • Up to 2 days remote working per week