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Communications & Corporate Social Responsibility (CSR)

Communications & Corporate Social Responsibility (CSR)

Communications

The role of the Communications department is to promote and support the business goals while protecting our reputation and driving a positive image of Lidl that inspires and informs our stakeholders.

The Communications team looks after public relations, internal communications and events for Lidl. It is a small but busy department that collaborates with teams across every part of the business.

On any one day the team could be dealing with media requests, crisis communications, and building unique brand activations at large scale events like the Ploughing Championships.

CSR

Corporate Social Responsibility leads the development and implementation of Lidl’s CSR strategy, 'A Better Tomorrow': www.abettertomorrow.ie. This includes a broad scope of topics from reducing Lidl's environmental footprint to the responsible sourcing of products and implementation of charity and community programmes. Over the past year some of the projects our CSR team has been working on include planning 82,000 native species trees through the Woodland Environment Fund, launching Ireland’s first pollinator friendly store in Youghal, extending our charity partnerships with Jigsaw and NSPCC while also raising a record amount for charity through Trolley Dash and donating over 2 million meals to local charities through Food Cloud. Lidl’s commitment to sustainability had been recognised by being named Ireland’s Most Reputable Food Retailer in the Reptrak study 2020 and being awarded ‘Core’, The Standard for Responsible Business in Northern Ireland.

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