The role of the Communications department is to promote and support the business goals while protecting our reputation and driving a positive image of Lidl that inspires and informs our stakeholders.
The Communications team looks after public relations, internal communications and events for Lidl. It is a small but busy department that collaborates with teams across every part of the business.
On any one day the team could be dealing with media requests, crisis communications, and building unique brand activations at large scale events like the Ploughing Championships.
Corporate Social Responsibility leads the development and implementation of Lidl’s CSR strategy. We focus on five key areas where we are setting the course for tomorrow today:
This includes our charity partnerships with Family Carers Ireland and Age NI while also raising a record amount for charity through Trolley Dash and donating over 6 million meals to local charities through Food Cloud.
Lidl’s commitment to sustainability had been recognised by being named most Sustainable Retailer in the RepTrak® Sustainability Index study in 2025